Making your business future-fit with composable commerce & DXP

Find all the recordings from the event!

Proudly hosted by Ucommerce and Umbraco, front-running digital agencies, tech providers and businesses experienced in delivering composable solutions without compromise shared their knowledge and insights on a sunny afternoon in London, 18th October 2022.

Find all the recordings from the event below. With 13 more personal interviews as a gift!

A strategic agenda with a practical approach

We’re proud to present our half-day conference programme which is filled with the leading best of breed experts & thought leaders from UK & Denmark. 

During this event you will have the opportunity to hear directly from British Safety Council why they chose a composable approach to meet their global ambitions. 

For those who attend the event, you will get full and exclusive access to all key notes with the opportunity to share the content with your team and colleagues. 

If you didn't get a chance to sign up, you can now request access to all the recordings from the event.

13:30
Arrival and check-in
14:00
TINE ARHØJ, CMO @ UCOMMERCE
Welcome
14:10
STEVE WARD, CTO @ BRITISH SAFETY COUNCIL & DAVID LILLINGTON, MANAGING DIRECTOR @ READING ROOM
How to be future-fit: Why composable gives BSC scale without compromise
___


British Safety Council had an immediate need and a big ambition – they had to deliver better digital services to members in the UK now, but also meet the future needs of members and partners across the globe.

Realising these ambitions without compromise required a composable solution, with a baked-in ability to scale and adapt as the future unfolded.

In this interview we will discuss: 1) How to ask the right questions and avoid compromise, 2) Why Umbraco and Ucommerce were chosen as a best-in-breed solution and 3) Why a close and candid client-agency relationship is essential.

14:30
THOMAS ELDBLOM, CTO @ PENTIA
The business-centric composable DXP
___


Thomas discusses why a business-centric approach is so vital for success with modern digital platforms, as well as the role of technology in a composable DXP.

For businesses to be competitive in a fast-paced, cut-throat marketplace, mindsets need to change. This includes moving to an outside-in, customer-centric and outcome-focused approach. Modern digital experience platforms (DXPs) need to reflect this reality and live in the high-speed development track with focus on change, fast time-to-market and innovation.

This requires a new mindset in IT where business objectives are front-and-center and where the platforms are composable and agile as opposed to monolithic and feature driven.

14:50
STEVE GALE, GROUP COMMERCIAL DIRECTOR @ CTI DIGITAL
Are you ready for Composable, and how do you start?
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At a time when we’re focussed on rising costs and maximising our investment in technology, how will moving to a Composable approach help and where do you start?

In this talk, we explore the steps in setting out your objectives, auditing what you have and determining what needs to stay, what needs to change and the order of priority. We look at how to evaluate the different technologies and determine which is the right fit for your organisation. We’ll discuss some real examples and some of the challenges we see as an agency.

15:10
Coffee Break
15:20
NIKKI RATCLIFFE, VP MARKETING @ PIMBERLY
The role of product data in connecting your composable solution
___


The quality of your product data ultimately determines the quality of your customer experience. It’s integral to all aspects of your retail business - product pages, marketplace listings, pre and post-purchase emails, social media, and search engines. The list goes on. But how many brands are leveraging this?

In this session, we’ll delve into the power of connecting your product data in driving digital success, how easy it can be to do this and myth-bust some common misconceptions about the power of a PIM.

Expect insights on maximizing ROI, driving employee retention, and setting up your business for marketplace and international growth.

15:40
CLAUDENE KIDD, CHANNEL MANAGER EMEA @ BYNDER
How Digital Asset Management drives seamless commerce and content experiences
___


Claudene will invite us into a strategic and pragmatic talk about how DAM unites experiences for your composable digital set up to create and thrive. Furthermore, she’ll give us insights into how DAM is extremely valuable in igniting your e-commerce content engine.

16:00
JULIUS ALTENBURGER, PRODUCT MANAGER @TWENTYTHREE
How video is changing commerce and how we market
___


How can you create exceptional digital customer experiences with video marketing, webinars, content marketing, video full funnel and personal video? We’ll get some strategic and tactical insights in this talk.

16:20 – 16:30
TINE ARHØJ, CMO @ UCOMMERCE
Wrap-up & key takeaways
16:30 – 18:00
Networking & drinks

Meet the Speakers

We proudly present leading best of breed partners & brands. They all have in-depth composable knowledge and they can’t wait to share it with you. Psst. If you would like to book a talk with one or more at the networking event from 16:30, please send a mail to [email protected].

Tine Arhøj (Host)
CMO @ Ucommerce

Read Tine's full bio here

Steve Ward
Director of IT @ British Safety Council

Read Steve's full bio here

Nikki Ratcliffe
VP Marketing @ Pimberly

Read Nikki's full bio here

Thomas Eldblom
CTO @ Pentia

Read Thomas' full bio here

Peter Inseleth Jørgensen
Head of Global Sales @ TwentyThree

Read Peter's full bio here

Steve Gale
Group Commercial Director @ CTI Digital

Read Steve's full bio here

Claudene Kidd
Channel Manager EMEA @ Bynder

Read Claudene's full bio here

David Lillington
Managing Director @Reading Room

Read David's full bio here

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